Even a virtual team thrives on a sense of community. Thus, even a virtual management needs to be able to keep track of the situation and delegate control, as necessary. This requires mutual trust, stable structures and reliability. All this can only be achieved through a constant flow of information and transparency—in all directions.
A corresponding dialog cycle enables an open, sustainable feedback culture, especially with regard to upcoming challenges such as the digital as well as hybrid restructuring of a company. Both the necessities as well as the goals and benefits should be transparently communicated. In doing so, management needs to speak with one voice and at the same time obtain feedback from their staff.
Because: The management can learn from their staff. The dialog ensures that managers and their staff are actively engaging in the change process, that suggestions for improvement are more readily accepted, and progress is more readily adapted.
A feedback culture that is alive also openly addresses problems, and this is welcomed by 82 percent of managers and employees, according to the Future Organization Report. This approach builds on trust and positively affects the company's business performance. In this way, the challenges posed by New Work and the New Normal are overcome in a collaborative effort.