The soccer industry might be far away from IT but it is also interested in using digital processes to increase financial success. A practical example demonstrates how already available data volumes contribute to this success. And other industries can also benefit from the Customer Lead and Risk Scoring approach.
Fans chanting, flags waving, excitement and beautiful goals: That is how most people imagine a nice afternoon watching soccer. But the reality is often very different: poor athletic performance, bitter losses and being relegated to a lower league. No wonder that ticket sales start to decline and some fans do not renew their season tickets for the new season. After all, there are other nice things to do in a big city.
This means that many soccer clubs must think hard about how they can increase ticket sales. Price adjustments often do not work in the medium term, particularly if the team is not playing well. Available data sources can help to make marketing activities more professional. For example, sales data can be used to identify trends and patterns in order to optimize the way in which fans are approached.