Even non-IT industries like soccer are trying to increase their financial success with the help of digital processes. There are practical examples that show how recognizing the data available can contribute to success. Other industries can also benefit from the approach of customer-lead and risk-scoring.
Chants, swinging flags, excitement and awesome goals: This is how you imagine a successful afternoon soccer match. But the reality is sometimes different: poor athletic performance, bitter defeats and relegation to the lower league. It is no wonder why ticket sales decline and some fans do not renew their tickets for the new season. After all, a city has many other attractive leisure activities to offer.
Many soccer clubs are thus always thinking about ways to increase their ticket sales. Price adjustments are often unsuccessful in the medium term, especially if the athletic performance is not great. Available data sources can help make marketing more professional. For example, data can be used to identify trends and patterns of sales in order to optimize the fan approach.