The AI Experience Report highlights the current state of AI applications in marketing, sales and product management. The challenges were identified and recommendations for action were derived for companies that want to use artificial intelligence.
The study is published by the Technische Universität Darmstadt and Campana & Schott.
For the current edition 2021, qualitative interviews were conducted with 20 professionals and executives with relevant expertise. 13 different use cases for the application of artificial intelligence in these three business functions were identified.