How can generative AI create value at an organisational level, far beyond isolated pilot projects? Gain inspiring insights into our joint initiative with BASF Agricultural Solutions, BASF Digital Solutions, Microsoft, and Campana & Schott.
At the heart of this is AP CommsMate, an AI-powered solution based on Microsoft Azure OpenAI, available as an agent in Microsoft 365 Copilot as well as a standalone app in Teams. The aim was to develop a tool that understands BASF’s communication style, tone, and content—thereby significantly simplifying the creation of high-quality content company-wide and in multiple languages.
This project case study demonstrates how close collaboration and technological expertise have resulted in a solution that is not only efficient and secure, but also scalable and future-proof.
Are you still looking for concrete, relevant AI use cases for your organisation? In our AI Envisioning Cards Workshop, we work with you to identify opportunities that have the potential to make your company more efficient, effective, and innovative:
- Structured ideation with Design Thinking
- Focus on real business challenges
- Ideal for specialist departments & innovation teams
