Copilot Business Value Analysis

We make the business value of Microsoft 365 Copilot visible for your company.

Many companies are investing in Microsoft 365 Copilot – but what does it really deliver?
The introduction of Copilot is a strategic move. However, without clarity on the actual benefits, uncertainty often remains:

Where is value created specifically?
What additional value do Copilot Chat, Copilot Agents, and Copilot Studio bring?
Which processes truly benefit?
How can ROI be demonstrated – to management and business units?
How can available licenses be strategically deployed where they deliver the greatest benefit?

This is where we come in

With our Copilot Business Value Analysis, we make the benefits for your company visible – strategic, process-oriented, and tailored to your needs. Together with you, we identify the levers where Copilot creates real value – from efficiency gains to qualitative improvements in decision-making processes.

Our proven framework provides you with:

Transparency on potential and quick wins
Sound decision-making foundations for rollout, scaling, and license strategy
Tangible arguments for internal stakeholders

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Who is Business Value Analysis right for?

Our analysis is aimed at companies that:

Have invested or are planning to invest in Copilot but cannot yet clearly quantify the concrete benefits.
Face the challenge of distributing licenses effectively—where they create real added value.
Need to convince internal stakeholders, e.g., with solid arguments for budget approvals or scaling decisions.
Want to embed Copilot strategically as a platform, rather than just achieving isolated efficiency gains.

Your benefits at a glance

Clarity on business impact and ROI
Targeted license strategy instead of a scattergun approach
Solid decision-making basis for rollout and scaling
Strengthening internal arguments with management and business units
Benchmarking your BVA results against industry standards

Our services

Business Value Analysis

We make the real value of Microsoft 365 Copilot visible—at strategic, functional, and individual levels. With clear KPIs, tangible benefits, and actionable recommendations, we provide the foundation for informed decision-making.

Use Case Definition & Prioritization

Together with your business units, we identify the most relevant Copilot scenarios—and prioritize them based on business impact, feasibility, and strategic relevance.

ROI Calculation & Business Case

We calculate the return on investment based on actual time savings, license costs, and implementation efforts—providing a reliable economic assessment and compelling arguments for stakeholders.
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Process Analysis & Impact Mapping

We analyze your core business processes and show where and how Copilot can measurably improve efficiency, quality, and speed—including visualization of impact chains.

License Strategy & Goal Anchoring

We develop a targeted license strategy that deploys different variants (Copilot Chat, M365 Copilot, and Copilot Studio) where they deliver the greatest value—and link the identified potential to your overarching business objectives.

Decision Template for Rollout & Scaling

We provide a solid decision-making foundation for the next steps—including a management summary, actionable recommendations, and concrete next steps for rollout, scaling, and change enablement.

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Our Expertise

AI Strategy Consulting:
We develop robust strategies for implementing AI in your organization to ensure sustainable success.
Business Case & ROI Calculation:
We make the value of Copilot and AI use cases measurable—sound and transparent.
Copilot & AI Readiness:
We establish organizational and technical readiness for Copilot and AI—with a focus on compliance, data security, cloud content readiness, and alignment with the EU AI Act.
Comprehensive Change & Adoption Management for Copilot and AI:
We support you from licensing to productive use, ensuring acceptance and sustainable adoption of Copilot across the organization.
Process Consulting & Automation:
We optimize your processes and unlock automation potential.
Data Strategy & Governance:
Technical and functional provisioning of the data platform and cloud resources for secure and effective AI deployment.
Security, Governance & Compliance Integration:
We integrate IT security, data protection, and governance into your AI initiatives from the start.
Transformation Management:
We manage AI programs with agile, scalable methods and a robust transformation governance framework.

Why choose us?

Proprietary granular Business Value Calculator with 5-year ROI
Experience from over 300 pilot and rollout projects
Combination of technology, process, and change management expertise
Our AI projects put people at the center—because true transformation only succeeds when technology meets acceptance

Our references

We are delighted to explore this new technology with our longstanding and trusted partner Campana & Schott and to evaluate the potential of M365 Copilot. We are benefiting from the expertise of the consultants at Campana & Schott in the areas of Microsoft 365, artificial intelligence, and adoption and change management.

Mike Schumann
Head of Office 365 CoE - IT Infrastructure
Boehringer Ingelheim

Campana & Schott is helping us achieve our Everyday AI vision and implement Microsoft Copilot successfully and sustainably.

Daniel Bammert Marty
Product Manager Copilot
SwissPost

Our collaboration with Campana & Schott as part of our AI strategy and the Copilot Proof of Value was marked by exceptional professionalism, deep expertise, and a strong grasp of our transformation objectives. We were particularly impressed by the team’s ability to tackle complex challenges with structure and clarity, while delivering actionable insights that advanced our strategic development. Together, we not only established a robust framework to guide AI use cases at Gesamt-EKZ from initial concept to productive deployment, but also uncovered new opportunities for leveraging AI within our business domain through the Copilot Proof of Value.