Digital Sales & Marketing

Digital marketing and sales strategies

Together with our customers we develop an individually tailored digital marketing and sales strategy. This includes a corporate presence based on digital communication channels, content marketing, personalized offers and customer-friendly processes.

This allows companies to benefit from sustainable customer relationships as well as from scaling potentials that were unthinkable with traditional marketing.

Our services

Customer Understanding

We create the basis for holistic customer experiences. We take care of customer segmentation & profiling, evaluate customer needs, behaviors and preferences via data-driven customer journey management and develop customized customer interactions to optimize the customer journey.

Customer Interaction

We develop a customer interaction strategy and use a harmonized multi, cross, omni-channel approach. We create customized offers: personalized and automated content and solutions and generate data-based insights through a predefined end-to-end process.

Organizational Enablement

We support companies in creating and establishing the organizational structures for a customer-centric organization. We assist with brand strategy & activation, develop sales and revenue models, empower the digital workforce, develop an insight-based marketing and sales organization and customer-centric processes.

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Optimization of the customer experience at Lufthansa

Innovative developments and, above all, digitization are leading to ever newer services along the entire air travel chain for aviation companies. The aim of the "SMILE" program is to make Lufthansa the leading customer-centric airline. The Lufthansa Group is supported in this by Campana & Schott.

Data & Analytics from one source

Whether Data Scientists, Data Engineers, Business Analysts or SCRUM-Masters - we have all the necessary experts in our ranks to enable companies to make intelligent use of the growing volumes of data and make decisions based on a sound database.

Channel and platform optimization

We understand technologies - when selecting and optimizing their sales channels and sales platforms, companies benefit not only from our methodical expertise, but also from our knowledge as a multiple award-winning and certified technology expert.

We stand for successful business transformations

With our extensive project experience from major multinational corporations and the full range of skills required, we ensure that companies successfully manage complex transformations and turn strategies into real value.

Excellent project and program management

We are recognized in the sector as a specialist for all facets and levels of project, program and project portfolio management. For more than 30 years, we have been using our expertise and experience to ensure that projects are successful.

What defines us

We stand for top expertise, but our culture sets us apart. We stand for passionate cooperation, responsibility and a living digital culture. We listen carefully and implement state-of-the-art solutions that really work. Customer satisfaction and a repeat order rate of more than 90% are proof of this claim.

In best company: Our customers

Without Campana & Schott we would not have been able to do this. The consultants have contributed significantly to the success of our project through their sound expertise in project and process management, professional working methods and high personal commitment.

Markus Marschalek
Head of Organization Department
Messe München GmbH

After five years of sometimes intensive implementation work, we have successfully transferred the strategic digitization program SMILE at Lufthansa to the line. We worked together with our partner Campana & Schott right from the start, including during implementation. From its beginnings as an analytics lab to the holistic improvement of the customer experience.

Marcel Kling
Senior Director Data Driven Customer Journey
Lufthansa Group

The cooperation with Campana & Schott and the Goethe University Frankfurt helps us to scientifically incorporate innovative approaches into our processes. In both projects, it became clear that a clean data strategy is the prerequisite for a meaningful use of data and machine learning approaches.