[Translate to English:] KI für die Unternehmenskommunikation | smarte Lösungen

AI for Corporate Communications

How Communications Professionals can increase their efficiency with AI.

Corporate communications teams often operate under significant pressure and face growing demands – too many topics that need communication support and not enough resources to execute them within the expected timeframe.

Content Creation:
Idea generation and creation of content (e. g., blog posts, social media updates, email templates). Summarizing relevant information from various sources.
Corporate Language Control:
Automated corporate identity checks to ensure a unified corporate voice across communication channels.
Traslation:
Automated, context-aware traslation of news, documents, and presentations. Ensure that all information is accessible regardless of language skills.
Automation and Efficiency:
From creation to distribution to performance tracking – AI tools automate editorial tasks, generate templates, prioritize topics, and identify information gaps. This saves resources and boost productivity.

Get a consultation now

The development and implementation of an AI tool that understands our brand – including all communication messages, writing styles, and tonalities – was our goal at BASF Agricultural Solutions. Together with Microsoft, Campana & Schott, and a cross-functional BASF team, we achieved exactly that: an easy-to-use AI solution trained on thousands of our communication assets, including press releases, websites, key messages, and product information.

Mona Riemenschneider
Head of Global Online Communications
BASF Agricultural Solutions

Practical Example: Generative AI for editorial content

Challenge:

The communication department traditionally invested significant time in manually creating articles, news updates, pages, and other content. Research, content cration, and review required substantial effort from the communications team.

Solution:

Development of an AI-based tool powered by Azure OpenAI
Integration of a vector database containing content from SharePoint, M365, and internal sources
Seamless integration into Microsoft Teams & Copilot as the central platform
Ensuring that all data remains securely within the company’s tenant

Benefits: