Studies show that up to 70 percent of all transformation projects fail to achieve their goals—rarely due to technical errors, but mostly because of a lack of willingness to change. Employees are not sufficiently involved, there is a lack of active and visible sponsorship from top management, leaders do not act as role models, and change management is viewed as a communication measure to be implemented at the end of a project.
That’s too late. Real change doesn’t come from an informational email sent before go-live. It comes from early involvement, honest communication, targeted empowerment, and consistent follow-up—from the very beginning, as an integral part of the project. And because organizations today are managing many changes simultaneously, we don’t think of change on a per-project basis: We build change capacity as a lasting competency and manage the burden of change across the portfolio.