Due to the large amount of customer data, the use of AI in marketing, sales and product management offers particularly great potential.
The application of artificial intelligence in marketing enables deeper insights into customer behavior. This makes it possible to improve the approach to potential customers, for example through an intelligent chatbot. Furthermore, personalized measures such as AI-based recommendation systems can be designed.
In sales, AI is used to automate processes. For example, machine text and image processing save companies time and resources. In addition, the so-called "demand generation" plays a major role: Particularly interested parties are analyzed regarding their willingness to buy and specifically addressed if a purchase is likely. In this way, sales success can be increased.
Artificial intelligence proves to be useful in product management, especially for analysis purposes. Automatically collected data from different phases of the product life cycle provide information about customer needs.