Consumers are supposed to regularly replace their old products, such as smartphones. At least that is what is suggested by advertising, temporary contracts and technical innovations. But we increasingly have to face the question of what should be done with the old devices. There are frequent media reports about the waste that is exported to Africa or Asia, and the resulting consequences.
Cell phones are just one example of today's throw-away society. So perhaps it is time for a new business model? In view of growing calls for more environmental protection and sustainability, companies can no longer afford to simply sell products. During the product development process, they must also think about the materials that make up the product, and what will happen to them at the end of the life cycle.
The idea of sustainable business models also takes into account the obligation to society as well as principles of efficiency. This opens up value creation, market and customer opportunities, and also allows companies to increase customer loyalty and employee retention, realize potential cost savings (e.g. through the prudent use of resources) and increase the overall success of the company.