When it comes to the digital transformation of sales and marketing activities, most companies encounter similar challenges. The relevant warning signals will advise of the need to improve the digital maturity level of the company’s digital sales and marketing processes. Companies must react, identify possible solutions and implement the same. In this context, success is made possible with the establishment of a Center of Excellence.
They are becoming an increasingly common sight in cities: pedestrians staring at their Smartphone instead of paying attention to traffic signs and traffic lights. Similarly, companies should be equally mindful of these warning signs on their way to the digital transformation. But they often find it difficult to identify and correctly assess these signs.
A case in point is the digital transformation of sales and marketing processes. Here, companies want to use digitization to reduce costs, grow sales or increase growth, for example. The cost-effective scalability of digital sales and marketing measures represents a big advantage compared to traditional marketing. And yet just a handful of companies have highly-sophisticated digital sales and marketing processes in place. Success will depend greatly on the company's culture, because the digital transformation is much more difficult to achieve with conventional structures and thinking patterns.