The consequences of the corona crisis affect the entire global economy, and its impact has been felt by every single industry in one way or another. Every company is asking itself how it can best overcome the crisis, and perhaps even emerge stronger as a result.
To this end, it is important that they observe the behavior patterns of end customers and analyze how these continue to develop. This is only way to create structures that can address customer requirements over the long term. Integrated innovation management (with external partners if required) can provide a decisive competitive advantage in this context.
But how is that even possible, in a time when many companies are fighting for their survival? With the help of an intelligent innovation management system that is adapted to the changing external circumstances. It means that companies can emerge from the crisis as winners and distinguish themselves from more timid competitors.
The crisis has shown that companies are afraid of making large investments or developing new products or services and introducing them in the market. Most of them respond with an abundance of caution and tend to postpone or even reduce investments in innovation. For this reason, many companies will probably be in a weaker position during the ramp-up phase after the crisis. That can become a major disadvantage.