The recently published results of the Intergovernmental Panel on Climate Change (Climate change widespread, rapid, and intensifying – IPCC — IPCC) have once again underlined the urgency for action. It means that no company is able to avoid the issue of sustainability. And yes, the importance of this issue has also reached the strategic level: 74 percent of companies have already defined sustainability targets, and at 63 percent of companies these targets have even been broken down to the level of individual organizational units. Those are the findings of the latest Future IT Report by Campana & Schott and the University of Duisburg-Essen.
What I have noticed: In the current debates, sustainability is increasingly placed in contrast to profitability. But I do not see it that way. Sustainability and profitability are not mutually exclusive – on the contrary, sustainability must be understood as an attractive opportunity. As a potential for innovation, and as the potential for finding answers to the new demands of customers.