The volume of digital and traditional marketing content that Life Sciences companies produce continues to grow, and many are struggling to keep up. Content encompasses so many business assets: internal documents, reports, presentation slide decks, social media posts, website copy, images, videos, and everything in between. The bigger the company is, the more content they produce, and the more people involved in content-related activities.
The approach that a company takes to managing its content can be as important as the management of its products and services, intellectual property, or people. A mediocre approach will be felt across the company and weaken its overall performance.
Kyowa Kirin North America (KKNA) recognized this and, with our help, implemented a strategy to transform its existing content management and approval process into a true content lifecycle approach.
The results were beyond our most optimistic expectations and anticipated outcomes.