OKR Impact Report 2025: Real-World Impact at a Glance

More clarity. More focus. More impact. The OKR Impact Report 2025 reveals how organizations are successfully leveraging OKRs – and what truly makes the difference.

What do companies gain by clearly defining strategic goals, fostering transparency, and actively involving their employees? The new OKR Impact Report 2025 by Campana & Schott provides solid answers.

Based on over 400 quantitative responses and in-depth insights from multiple OKR cycles, the report outlines the positive effects of OKR adoption across organizations. It highlights success factors and shows how teams become more confident in working with OKRs over time.

Key topics in the report include:

  • How OKRs drive transparency, focus, and strategic alignment
  • Why maturity levels and continuous learning matter
  • How tools, routines, and communication support successful implementation

     

The findings are clear: OKRs increase clarity around individual, team, and organizational goals. They foster accountability and make progress tangible. The better the team’s understanding of OKRs, the less support is needed—and the greater the overall impact on the organization.

This report is a valuable resource for anyone currently using OKRs. or considering them, as a steering tool for transformation, strategy execution, and collaboration. 
It combines a strong and diverse data foundation with practical recommendations, real-world examples, and a nuanced view of maturity stages and impact levels. 
The result: reliable guidance for effectively implementing and evolving OKRs across the organization. 

Learn more and download the full report now!

Download the OKR Impact Report 2025 (only in german)

Want to dive deeper into strategy execution, alignment, outcome management, and OKRs—and explore how to apply them in your organization? 

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Daniel Burger

Head of Goal-Setting & OKR