The current Future Organization Report 2021, published by the Institute of Information Management of the University of St.Gallen, provides recommendations for the agile transformation of companies.
The report revealed this surprising information for me: 25 percent of employees do not know the current targets of their company. Just imagine a company's production running at only 75%. This would immediately be discussed at the next board meeting.
Yet, it is really not a new insight that only informed employees are also motivated and committed.
But even if goals are transparent and understood, it is often still not clear why these goals are actually worthwhile and valuable.
People often do not understand the difference between strategic corporate goals and purpose. A corporate goal, for example, is to achieve a 15% growth rate with new products in the next year. However, this information does not tell us why the company exists and what it contributes to customers and the society.