If corporate communications want to measure the success and current maturity of the intranet in their responsibility, there are currently three options within the Microsoft 365 Cosmos:
- Using the standard analytics of SharePoint Online,
- licensing and introducing a third-party tool, or
- retrieve data manually from the intranet manually and visualize it in an Excelsheet or PowerPoint by a work student.
- Hand on heart – the third variant is not so rare!
But why is this the case – why do companies so often stick to manual data analysis? The answer is simple: There is no comprehensive, tenant-wide analytics of SharePoint usage data, including team sites and other sites that are not originally part of the intranet. The out-of-the-box analytics is very technical. Business related questions, such as those by corporate communication, are often not answered. Third-party tools and classic website analytics tools often hardly meet internal GDPR and data security requirements.
Together with IT and many specialist departments, corporate communication has given a lot of thought to how they want to set up their own intranet for employees – structure, message flow, content design, UI/UX. If this (pre-)work was carried out with rake and secateurs, the analytics of SharePoint and Microsoft nevertheless come from the harvester. Together with our customer, we show that this can be done smarter.