Digital Sales & Marketing

Digital marketing and sales strategies

The use of new technologies has permanently changed the needs of customers. As the central interface to the customer, Digital Sales & Marketing has a decisive influence on the future success of the company.

Together with our customers, we develop an individually tailored digital marketing and sales strategy. This includes a company presence based on digital communication channels, content marketing, personalized offers and customer-friendly processes.

Companies benefit from sustainable customer relationships and scaling potentials that were unthinkable with traditional marketing.

Our Services

Customer Understanding

Starting with customer segmentation & profiling, evaluating customer needs, behaviors and preferences via data-driven customer journey management and developing tailor-made customer interactions to optimize the customer journey.

Customer Interaction

Based on customer insights gained, we develop customer interaction strategies and use a harmonized omni-channel approach. We generate data-based insights via predefined end-to-end processes. This allows us to automatically create customized, personalized content.

Organizational Enablement

We support companies in creating and establishing the organizational structures for a customer-centric organization. We support you with brand strategy & activation, develop sales and revenue models, empower the digital workforce, develop insight-based marketing and sales organizations as well as customer-centric processes.

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Optimization of the customer experience at Lufthansa

Innovative developments and, above all, digitalization are leading to ever new services along the entire air travel chain for aviation groups. The aim of the "SMILE" program is to make Lufthansa the leading customer-centric airline. The Lufthansa Group is supported by Campana & Schott.

Our expertise

[Translate to English:] Anerkannte Sales- & Marketing-Strategie-Experten

Recognized sales & marketing strategy experts

We know how sales and marketing strategies work that differentiate and ensure the desired sales success. Our experts listen carefully and develop tailor-made strategies - individually tailored and always with an eye on the business goals of our customers.

Data & analytics from a single source

Whether data scientists, data engineers, business analysts or SCRUM masters - we have all the necessary experts in our ranks who enable companies to use the growing amounts of data intelligently and to make decisions based on a well-founded database.

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Channel and platform optimization

We understand technologies - when selecting and optimizing their sales channels and sales platforms, companies not only benefit from our methodological expertise, but also from our knowledge as a multi-award-winning and certified technology expert.

We stand for successful business transformations

With our extensive project experience from large multinational corporations and the entire range of required skills, we ensure that companies successfully manage complex transformations and strategies become a real value proposition.

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Excellent project and program management

We are recognized on the market as a specialist for all facets and levels of project, program and project portfolio management. For more than 30 years, we have been ensuring that projects are successful with our specialist knowledge and experience.

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What defines us

We stand for top expertise, but our culture sets us apart. We stand for passionate collaboration, responsibility and a living digital culture. We listen carefully and implement cutting-edge solutions that really work. A customer satisfaction as well as a re-engagement rate of more than 90% prove this claim.

In good company: our References

We could not have done it without Campana & Schott. The consultants made a very significant contribution to the success of our project through their sound expertise in project and process management, professional working methods and high personal commitment.

Markus Marschalek
Head of Organization Department
Messe München GmbH

After five years of partly intensive implementation work, we have successfully transferred the strategic digitalization program SMILE to the line at Lufthansa. We worked with our partner Campana & Schott from the very beginning, including during implementation. From its beginnings as an analytics lab to the holistic improvement of the customer experience.

Marcel Kling
Senior Director Data Driven Customer Journey
Lufthansa Group

The cooperation with Campana & Schott and Goethe University Frankfurt helps us to incorporate innovative approaches into our processes in a scientifically sound manner. In both projects, it became clear that a clean data strategy is a prerequisite for the meaningful use of data and machine learning approaches.