The practice report KI examines the current status of AI applications in marketing, sales and product management. The challenges were identified and recommendations for action for companies that want to use artificial intelligence were derived.
The study is published by the Technical University of Darmstadt and Campana & Schott.
For the current 2021 edition, qualitative interviews were conducted with 20 specialists and managers with relevant expertise. 13 different use cases for the use of artificial intelligence in these three areas of activity were worked out.