The modules also allow for quick and optimal adaption based on topic, engagement type and channel. This not only caters to time and resource efficiency during the initial content creation process but also increases the overall re-use of existing content.
The “content toolbox” enables decentralized content adaption catering to local needs while the business rules ensure that the brand story and overall branding are being retained.
Additionally tagging modules with messages allows for resonance and effectiveness tracking. The generated insights can then be considered for future content creation, enabling an even more targeted communication geared to the customer needs.
With the right content strategy, pharma companies can therefore not only benefit from faster and more cost efficient processes, but also gain valuable insights for a continuously evolving and improving customer engagement.