Reducing time to market of new products through faster innovations has become central to companies across industry sectors. Understanding customer needs is at the epicenter of that effort and (big) data & analytics is now commonly accepted as the tool to use.
However, companies struggle to implement (big) data & analytics into the organization due to its cross functional impact. To tackle this challenge we as Campana & Schott recommend introducing an Analytics Center of Excellence (AcE) and outline a stepwise approach to specify its mandate.
In this article, experts from Campana & Schott outline a step-by-step approach and identify critical success factors for the effective introduction of an AcE and thus also for better Data & Analytics capabilities in the organisation.