Campana & Schott supported the introduction of the digital workplace at Boehringer Ingelheim by setting up an adoption and change management strategy. In addition, the partner designed introductory measures to increase adoption and implemented them together with Boehringer Ingelheim.
Among the various measures included in the strategy was the implementation of targeted, ongoing learning and communication campaigns. To better understand the needs and challenges of their employees in their daily work, “personas” were developed through interviews and workshops, and use cases for the digital workplace were created. The qualification of employees is based on the use cases and carried out via state-of-the-art online formats such as full-day digital boot camps and digital 60-minute training sessions.
Another contributor to a successful implementation is the creation of digital workplace communities, in particular the “Champions” community, which was created and continuously supported by the project team. The volunteer community members are activated and trained via “Champions Calls” and measures such as sharing one-pagers or receiving the "Tip of the Week". This has led to a sustainable multiplier concept and helps the project team spread information about the digital workplace within Boehringer Ingelheim and increase acceptance of the new ways of working and technologies by the workforce.
In addition, Launch Teams support the acceptance of the digital workplace in the respective regions. They locate communication and training campaigns and relay feedback to the project team.
The adoption rate of the digital workplace and the success of the training campaigns are presented using key performance indicators from various data sources. The Microsoft 365 Usage Analytics Dashboard and qualitative data from surveys, for example, serve as basis, and are then presented centrally in an Adoption Measurement Dashboard in PowerBI. To have specific Knowledge documents, processes and templates available for future Boehringer Ingelheim projects in the context of adoption and change management, reusable artifacts were compiled in a “user adoption framework”.